BCDA and Inventa made local businesses heros.

The Solution

In partnership with BCDA’s ad agency, we developed two highly successful cause marketing campaigns with consumer promotions, that fell under one overarching theme which was ‘Support Local’.

For the first initiative called ‘The BC Giveaway Series’, we partnered with local businesses that feature & celebrate BC Dairy products for a consumer facing, giveaway promotion. The promotion featured each location’s product as the ‘HERO’ and included a charitable component that tied contest entries to a donation to the Food Bank. Local business such as; Coffee Shops, Ice Cream Stores, Cafés with brunch menus and Cheesemakers. To ensure province-wide reach, we engaged local media to boost the giveaways through social reach and digital content.

Our second summer cause marketing campaign titled ‘Perfect Pairings’ aimed to highlight BC breweries, wineries, cideries and cheesemakers as the perfect companions, in order to help elevate awareness of BC Cheese and entice consumers to support local.

Our in-store promotion was an extension of the overall digital media campaign. Each participating location featured one, hand-crafted BC cheese from a local cheese crafter that was available to the consumer as a gift with qualifying in-store purchases.

Tens of thousands of Social Media Impressions!

The Outcome

When the BCDA Support Local Cause Marketing campaign wrapped up Inventa had achieved:

• 3,483 Cheese Samples Distributed
• 99,000 Estimated Social Media Impressions
• 32,178 Contest Entries
• 60,000 Social Media Engagements
• 5,500 Social Media Engagements BC Giveaway Series
• 5,290 NEW @BC Milk Followers
• 19 Partners Secured
• 15 Local Businesses Supported
• 366 Prizes Awarded